The works of the global advertising competition BalticBest 2022 for small countries were evaluated live today by an international jury and the best works were awarded. Check out who are the winners of this year’s competition.
Content marketing, branded content & branded entertainment
Everything for you – Magic – Circle K – BRONZE
Tele2 Brain Game – VUCA Communications – Tele2
Mission: The Green Deal – Fabula Rud Pedersen Group – European Parliament
Most Christmassy Christmas – SuperYou – MAXIMA
Innovative media & marketing/use of technology
The most important call – Not Perfect Vilnius – Call Russia – GOLD
AI Anxiety Meter – Bruketa&Zinic&Grey – Croatia osiguranje (Croatia Insurance) – SILVER
Admission in AR -Tank Creative Agency – TalTech
Marketing effectiveness
The most important call – Not Perfect Vilnius – Call Russia – GOLD
Let your money fight – TRUTH. – NGO Blue/Yellow – BRONZE
MAXIMA “LOCAL PEARL” – INITIATIVE LATVIA – MAXIMA
Don’t Sleep On It – Optimist – Klarvinduer – SILVER
Marketing at the time of pandemic
Dont hang back! – MARIOS agency – National vaccination campaign
Let your e-voice be heard – Tank- Estonian Information System Authority
Outdoor/ambient advertising
AI Anxiety Meter – Bruketa & Zinic &Grey – Croatia osiguranje (Croatia Insurance) – SILVER
Food to the car – Not Perfect Tallinn – Olerex – SILVER
“The Fast Lane” / „Greičio juosta“ – Hostinger
Notice the hemophiliac / Sleeping Beauty – Tabasco – Estonian Society of Hematologists
Admission in AR – Tank Creative Agency – TalTech
Corporate & public service PR
The most important call – Not Perfect Vilnius – Call Russia – GOLD
ReSight – CIRCUS! – Helios Eyewear – GOLD
Red Cross Lithuania: Second Aid Kit – TRUTH. – Red Cross Lithuania – BRONZE
Do you know Jonas? – autoriai | creative agency – Ministry of Health of The Republic of Lithuania – BRONZE
From Ashes to Ink – CIRCUS! – Le Caudan Waterfront
Online video & film
Choir – BM Boutique – Go Vilnius – GOLD
Where we can find the truth? – Aldis Ozolins – "Finis veritatis? On truth and lies"
Modern World’s Greatest – Powered By Teltonika – Fake it – Teltonika
Audi e-tron field test – Optimist – Audi – BRONZE
The reaper and the clown – Not Perfect Vilnius – Red Noses Doctors Clowns – BRONZE
Make Dreams Come True – Tabasco – Yolo
Web design
Samblikud – Velvet – Samblikud – BRONZE
Tiptiptap – Velvet – Tiptiptap
Rahva Raamat – Velvet – Rahva Raamat
TV advertising
Elisa – Art Heist – Tank Creative Agency – Elisa – BRONZE
Bikers – Milk Vilnius – Ežys – BRONZE
BALCIA HOME INSURANCE – VUCA Communications – Balcia
Drowning – Not Perfect Vilnius – Lithuanian swimming federation – GOLD
LMT 5G rollout campaign video – MAGIC – BRONZE
Nature’s future – MARIOS agency – Gamtos ateitis
Don’t keep you to yourself – WKND – Printful
The Fuel Pump Talk – WKND – Virši
Back to School – Vuca Communications – Tele2
We are Postimees! Always there. – Sweep – Postimees
Youth – VUCA Communications – Tele2
Don’t hang back! – MARIOS agency – National vaccination campaign
Print advertising
Notice the hemophiliac / Bloody Fingerprints – Tabasco – Estonian Society of Hematologists – GOLD
Non profit/for good
The most important call – Not Perfect Vilnius – Call Russia – GOLD
Drowning – Not Perfect Vilnius – Lithuanian swimming federation – SILVER
Chairs! – Optimist – Kohila Paper Mill – BRONZE
Pink Cape awareness campaign – Tank – Estonian Cancer Society
Package design
LABU guilt-free snack – EZCO Creative Agency – LABU – SILVER
El Galipote – Not Perfect Vilnius – El Galipote – BRONZE
IPA Day’21 – Not Perfect Vilnius – Red Brick Beer Workshop – SILVER
Kids’ Tactical Foodpack – BOND – Tactical Foodpack
Beestro – Imago Ogilvy – Franck Tea
Promo & activation
The most important call – Not Perfect Vilnius – Call Russia – GOLD
Don’t Sleep On It – Optimist – Klarvinduer – SILVER
Beestro – Imago Ogilvy – Franck Tea – SILVER
Graphic design
Baltic Brand Forum 2021- MAGIC – Baltic Brand Forum
Cathedral – Salama – Lartusi – SILVER
VOCO – Velvet – VOCO
Kazimieras Semenavičius University rebranding – We Are Marketing – Kazimieras Semenavičius University
NAA – National Architecture Awards – autoriai | creative agency – Ministry of the Environment of the Republic of Lithuania
Snake King of Kadrina – Kadrina Kultuurikoda – Kadrina Vald
Evolution – Not Perfect Vilnius – Evo Engineering
BaltCap branding – Velvet – BaltCap
Tabasalu Gymnasium – Velvet – Tabasalu Gymnasium
Salamandra – Velvet – Salamandra
Writers portraits – Not Perfect Vilnius- Mint Vinetu – BRONZE
Visual identity for the restaurant Toda – Ieva – TODA – BRONZE
RITUAMI Visual Identity – EZCO Creative Agency
Gretes – andstudio – Gretes
Klaipėda city visual identity – Critical+Xwhy agency- Klaipėda city
SRC jubilee brand – Velvet – SRC
Extrica – andstudio – Extrica
Visual identity Renewal for Lithuanian city Druskininkai – NEW! Agency – Druskininkai city
Film craft
Neighbours – Milk Vilnius – Telia – GOLD
LMT 5G rollout campaign video – MAGIC – LMT – BRONZE
Black 1752 brand video – MAGIC – Black 1752 – SILVER
Elisa – Art Heist – Tank Creative Agency – Elisa – SILVER
What is Love- AdMark Jamaica – The Best Dressed Chicken
Elisa – Fantastic Christmas – Tank Creative Agency – Elisa
The reaper and the clown – Not Perfect Vilnius – Red Noses Doctors Clowns
Print outdoor craft
Notice the hemophiliac / Bloody Fingerprints – Tabasco – Estonian Society of Hematologists – GOLD
Fairy tales without happy endings – SuperYou – Women’s helpline – SILVER
Baltic Brand Forum 2021 – MAGIC – Baltic Brand Forum
Nature’s future – MARIOS Agency – Gamtos ateitis (Nature’s Future) – SILVER
Online banner/advertising
Until we are all equal! – VUCA Communications – Baltic Pride
Integrated advertising
Beestro – Imago Ogilvy – Franck Tea – GOLD
Notice the hemophiliac – Tabasco – Estonian Society of Hematologists – SILVER
The Order of Malta Relief Organization fundraising campaign – MARIOS Agency – Maltiečiai (The Order of Malta Relief Organization)
The Jar – Not Perfect Tallinn – Olerex
Let’s Grow – MAGIC, DEEP WHITE – RIMI – BRONZE
Black 1752 launch – LatviaMAGIC – Black 1752
Don’t hang back! – MARIOS agency – National vaccination campaign
OPEN BOOKS – not for everyone – NEW! Agency – Literature festival OPEN BOOKS
Direct marketing offline
Beestro – Imago Ogilvy – Franck Tea – GOLD
Social media advertising (direct marketing online)
The most important call – Not Perfect Vilnius – Call Russia
Everything for you – MAGIC – Circle K – SILVER
Events
Industrial Symphony – SALTO agency – Peikko Lietuva – BRONZE
VILNIUSHYVANKA – MILK AGENCY – GO VILNIUS – SILVER
Future Tense 2022 – Komunikacijski laboratorij – Future Tense conference – BRONZE
Small but mighty
Beestro – Imago Ogilvy – Franck Tea – SILVER
Swedbank’s Image Campaign for Christmas ‘We Wish You Bright Stories!’- Swedbank – Swedbank – BRONZE
Trust your butt! – WKND – NUUK FILM – GOLD
What is Love – AdMark Jamaica – The Best Dressed Chicken
Red Stripe Jamaica 60 – AdMark Jamaica – Red Stripe Beer
Media planning effectiveness
The most important call – Not Perfect Vilnius – Call Russia
MAXIMA “LOCAL PEARL” – INITIATIVE LATVIA – MAXIMA – BRONZE
Watch the recording of the competition here:
