The ten locations where the executive jury will be meeting are announced along with new categories for 2023.
The locations for the 5th season of the Gerety awards are London, Chicago, Dubai, Mumbai, Berlin, Bucharest, AUNZ, Madrid, Bogota and Stockholm. As well as defining the shortlist the executive jury sessions each select the agency and production company of the year from their country. This is chosen from the entrants of the Portfolio Cut.
New for 2023: participants will be able to submit entries for Strategy as well as Emerging Commerce into any of the Gerety cuts for Communication, Media, Innovation, B2B, Health, Pharma, Works for Good, Entertainment, Experience and Humour.
Entries celebrating strategy will show creative examples of the customer journey and strategic planning that redefined a brand or product.
Emerging commerce will show new channels that organically use the Metaverse, NFTs, Blockchain, AI, AR and other advanced technologies and tools to seamlessly support the development of a brand, product or service.
Berlin Ambassador, Kathrin Jesse says: “Women control and influence 85% of all consumer spending. This number will only increase in the future and with their accumulated economic power women will completely reshape our consumer markets. Gerety not only acknowledges the female perspective but puts it front and center. This is not nice to have. It is a business imperative that is on the forefront of transforming our culture and our industry to unapologetically get agencies and clients ready for what’s next.”
The ambassadors leading the executive jury sessions for the 2023 Gerety Awards include:
Kathrin Jesse, CEO, BBDO Germany
Gia Fernandes, Group Creative Director, Dentsu Creative, India
Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA, UAE
Amy Kean, CEO, Good Shout, UK
Manuela Villegas, Co-Founder, Sí Señor, Colombia
Gema Arias, Digital Strategy and Creative Director, Kitchen, Spain
Simina Zidaru, Managing Director & Creative Director, Tribal DDB, Romania
Kim Pick, Executive Creative Director, VMLY&R, New Zealand
Nina Kurn, Strategy Director & Senior Creative, McCann Stockholm, Sweden
Myra Nussbaum, President & CCO, Havas Chicago, USA
The 2023 Gerety Awards are now open for entries. The full executive jury will be announced in the coming weeks in the meantime you can learn more about the Grand jury and ambassadors at www.geretyawards.com.