The grande finale of the BalticBest 2025 global advertising competition for small countries will take place already on August 27th, when the international jury will evaluate the works live. There are 99 works out from 197 submitted works, which made it to the shortlist: 37 works from Estonia, 19 works from Latvia and 43 works from Lithuania.
Check out, which works made it to the shortlist this year.
DESIGN & CRAFT
GRAPHIC DESIGN
| Title | Country | Company | Brand |
| Mana Hotels – Brand Identity for a Hybrid Hospitality Concept | Lithuania | andstudio | Mana hotels |
| Live | Estonia | Tabasco | Live |
| Sunly – Electricity Without the Dirty Business | Estonia | Velvet | Sunly |
| Hidden World of Estonian Internal Security Service | Estonia | Tabasco | Estonian Internal Security Service |
PACKAGE DESIGN
| Title | Country | Company | Brand |
| IPA DAY | Lithuania | Not Perfect Vilnius | IPA DAY |
| Basker: Quiet Confidence in Craft Beer Design | Lithuania | andstudio | Basker |
| Trash Never Sounded This Good | Lithuania | MARIOS agency | Gamtos ateitis |
| Soil Reinvented | Latvia | McCann Riga | Hortimed |
| The Thug from the Bahamas | Lithuania | Not Perfect Vilnius | The Thug from the Bahamas |
| Brewmaster’s Selection | Lithuania | Not Perfect Vilnius | Brewmaster’s Selection |
WEB DESIGN
| Title | Country | Company | Brand |
| ORIGINS WEBSITE | Lithuania | Not Perfect Vilnius | ORIGINS |
| The SSE 500 | Latvia | McCann Riga | Stockholm School of Economics in Riga Alumni Association |
| AIRobot – Breathe Different | Estonia | Velvet | AIRobot |
FILM/VIDEO CRAFT
| Title | Country | Company | Brand |
| Calmer Life | Estonia | Kontuur / Leo Burnett | Compensa Life |
| Blind Date | Estonia | Kontuur / Leo Burnett | Elenger |
| Kingdoms | Lithuania | Not Perfect Vilnius | Lidl |
| The Runny Nose Show | Gelomyrtol | Lithuania | autoriai | creative agency | GeloMyrtol forte Lithuania |
| Trash Never Sounded This Good | Lithuania | MARIOS agency | Gamtos ateitis |
| Illness Tears, Hope Heals | Latvia | MAGIC | Dod Pieci! (High Five!) |
| Instruments of Winter | Latvia | MAGIC | LMT |
| Biggest gift | Lithuania | Not Perfect Vilnius | Akropolis |
PRINT/OUTDOOR CRAFT
| Title | Country | Company | Brand |
| CAFFEINE Opening Eyes from 7 a.m. | Lithuania | Not Perfect Vilnius | Caffeine |
| Elephants | Lithuania | Not Perfect Vilnius | Caffeine |
| Appologies | Lithuania | Not Perfect Vilnius | Children of the Rain |
| Do Not Live in the Dark | Latvia | McCann Riga | DCW éditions |
| Facing the Fears | Estonia | Tabasco | Burger King |
| In the Name of Forest | Estonia | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Illness Tears, Hope Heals | Latvia | MAGIC | Dod Pieci! (High Five!) |
ADVERTISING/BRANDING
TV ADVERTISING
| Title | Country | Company | Brand |
| Blind Date | Estonia | Kontuur / Leo Burnett | Elenger |
| Kingdoms | Lithuania | Not Perfect Vilnius | Lidl |
| Calmer Life | Estonia | Kontuur / Leo Burnett | Compensa Life |
| Give Death a Day Off | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Trash Never Sounded This Good | Lithuania | MARIOS agency | Gamtos ateitis |
| Grill | Lithuania | Not Perfect Vilnius | Biovela |
| Biggest Gift | Lithuania | Not Perfect Vilnius | Akropolis |
ONLINE VIDEO & FILM
| Title | Country | Company | Brand |
| Calmer Life | Estonia | Kontuur / Leo Burnett | Compensa Life |
| Trash Never Sounded This Good | Lithuania | MARIOS agency | Gamtos ateitis |
| Blind Date | Estonia | Kontuur / Leo Burnett | Elenger |
| Give Death a Day Off | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Cold Soup War | Latvia | WRONG Digital | RIGA STORIES |
| To Be Able, to Be Able | ANTA | Lithuania | autoriai | creative agency | Asmens su negalia teisių apsaugos agentūra / Agency for the Protection of the Rights of Persons with Disabilities |
PRINT ADVERTISING
| Title | Country | Company | Brand |
| Elephants | Lithuania | Not Perfect Vilnius | Caffeine |
| Facing the Fears | Estonia | Tabasco | Burger King |
| Europa. Restaurant Terraces | Lithuania | TRUTH. | Europa |
| In the Name of Forest | Estonia | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Diabetes Awareness Campaign | Estonia | Good Bits |
Diabetes school / Diabeedikool |
| No Species Left Behind | Latvia | McCann Riga | World Wide Fund for Nature Latvia |
| Head | Lithuania | Not Perfect Vilnius | Kolibris |
| Let’s Keep OPERAting | Estonia | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
OUTDOOR/AMBIENT ADVERTISING
| Title | Country | Company | Brand |
| The Drying Flag | Latvia | McCann Riga | Latvian State Blood Donor Centre |
| Illness Tears, Hope Heals | Latvia | MAGIC | Dod Pieci! (High Five!) |
| Hints | Lithuania | TRUTH. | Factory by Ribas |
| Appologies | Lithuania | Not Perfect Vilnius | Children of the Rain |
| Facing the Fears | Estonia | Tabasco | Burger King |
| Breast Cabins | Estonia | AD Angels | Estonian Health Insurance Fund |
| In the Name of Forest | Estonia | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
ADVERTISING/BRANDING
ONLINE/BANNER ADVERTISING
| Title | Country | Company | Brand |
| Your Haze Sounds Familiar | Estonia | Not Perfect Tallinn | Smart patient / Tark patsient |
| Grammar Caught a Cold | Lithuania | ALL CAPS agency | Quixx |
INTEGRATED ADVERTISING
| Title | Country | Company | Brand |
| Hints | Lithuania | TRUTH. | Factory by Ribas |
| For Your Breast Safety | Latvia | McCann Riga | The Pink Train Foundation |
| Stalker Challenge | Lithuania | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Give Death a Day Off | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| In the Name of Forest | Estonia | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
| Speed Graves | Lithuania | Fabula Rud Pedersen Group | Lithuanian Transport Safety Administration (LTSA) |
PERFORMANCE MARKETING/DIRECT
DIRECT MARKETING OFFLINE
| Title | Country | Company | Brand |
| Christmas Wafer | Lithuania | Not Perfect Vilnius | Organ donor card |
| The Drying Flag | Latvia | McCann Riga | Latvian State Blood Donor Centre |
| Speed Graves | Lithuania | Fabula Rud Pedersen Group | Lithuanian transport safety administration (LTSA) |
| Death Sends Greetings from Her Holiday | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| “Rays of Hope” | Estonia | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
SOCIAL MEDIA ADVERTISING (DIRECT MARKETING ONLINE)
| Title | Country | Company | Brand |
| Stalker Challenge | Lithuania | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Death’s Holiday Adventure | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
PROMO AND ACTIVATION
| Title | Country | Company | Brand |
| Christmas Wafer | Lithuania | Not Perfect Vilnius | Organ donor card |
| Personal Videos with Personal Offers | Estonia | Tank Creative Agency | Coop |
| Pottypoetry | Estonia | KAGU_the_agency | KONFLIRT |
| “Rays of Hope” | Estonia | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
CONTENT/COMMUNICATIONS
CORPORATE AND PUBLIC SERVICE PR
| Title | Country | Company | Brand |
| Hints | Lithuania | TRUTH. | Factory by Ribas |
| Stalker Challenge | Lithuania | Fabula Rud Pedersen Group | Lithuanian Police Department |
| For Your Breast Safety | Latvia | McCann Riga | The Pink Train Foundation |
| Oh Christmas Tree | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Estonia Is Now 0% Bureaucrazy! | Estonia | KAGU_the_agency | E-estonia |
| Speed Graves | Lithuania | Fabula Rud Pedersen Group | Lithuanian transport safety administration (LTSA) |
| Appologies | Lithuania | Not Perfect Vilnius | Children of the Rain |
| Christmas Detox | Lithuania | TRUTH. | Europa |
CONTENT MARKETING, BRANDED CONTENT AND BRANDED ENTERTAINMENT
| Title | Country | Company | Brand |
| Stalker Challenge | Lithuania | Fabula Rud Pedersen Group | Lithuanian Police Department |
| Dating Etiquette in pre-Tinder Era | Latvia | HAVAS Riga | Cēsu Original |
| Death’s Holiday Adventure | Estonia | Not Perfect Tallinn | Estonian Police and Border Guard Board |
| Instruments of Winter | Latvia | MAGIC | LMT |
EVENTS
| Title | Country | Company | Brand |
| Ageless Party: “Under 65 Not Allowed” | Estonia | European Capital of Culture Tartu 2024 | European Capital of Culture 2024 |
| 52 Years of Love | Lithuania | Adverum | VšĮ Laimingas žmogus / Lietuvos žmogaus teisių centras |
| Illness Tears, Hope Heals | Latvia | MAGIC | Dod Pieci! (High Five!) |
GENERAL MARKETING
INNOVATIVE MEDIA & MARKETING/USE OF TECHNOLOGY/AI
| Title | Country | Company | Brand |
| Christmas Wafer | Lithuania | Not Perfect Vilnius | Organ donor card |
| The SSE 500 | Latvia | McCann Riga | Stockholm School of Economics in Riga Alumni Association |
| Stalker Challenge | Lithuania | Fabula Rud Pedersen Group | Lithuanian Police Department |
| “Rays of Hope” | Estonia | Not Perfect Tallinn | Saaremaa Hospital Support Fund |
| In the Name of Forest | Estonia | Tabasco | Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement |
MARKETING EFFECTIVENESS
| Title | Country | Company | Brand |
| The Drying Flag | Latvia | McCann Riga | Latvian State Blood Donor Centre |
| Christmas Detox | Lithuania | TRUTH. | Europa |
| Illness Tears, Hope Heals | Latvia | MAGIC | Dod Pieci! (High Five!) |
B2B MARKETING
| Title | Country | Company | Brand |
| Advent calendar | Estonia | Not Perfect Tallinn | Not Perfect |
