It was a special year for Cannes Lions this time, with the awards honouring work from 2020 and 2021 after last year’s event was cancelled. Best Marketing analyzed how small (Balticbest) countries (population under 5 Million) were doing at Cannes Lions this year.
The Grand Prix for Good – awarded to a Gold Lion winning piece of work unable to win a Grand Prix in its category because it is created for a non-profit organisation or charity – was awarded to ‘#StillSpeakingUp DeepTruth’, Propuesta Cívica + Reporters Sans Frontieres, Publicis Mexico / Publicis Latvia, Riga; a first Grand Prix for Latvia.
See the case film here:
Other awards for the Balticbest countries were following:
*Lucija Lepšina and Klemen Vodopivec from Slovenia won Gold at the Young Cannes Lions competition in the Digital category.
See all the winners HERE.
*MediaCom Zagreb won the Bronze Lion in the Data Technology category for Pedigree Dentastix ad.
*Bruketa & Žinić & Grey from Zagreb won the Bronze Lion for Untouched by Light sparkling wine campaign. See more HERE.
* Publicis Latvia has won 9 Lions (incl Grand Prix and 3 Gold) in partnership with Publicis Mexico for #Stillspeakingup campaign.