New Rules for Baltic Agency Ranking

Best Marketing has published the Baltic Agency Ranking since 2014, this year will be the 10th anniversary of the ranking table. The ranking indicates the creative excellence of advertising/communications/design agencies and is based on award wins from different competitions. 

During the history of the ranking, Not Perfect Vilnius has won the title 3 times, Milk (Lithuania) also 3 times, DDB Latvia (Magic) 2 times, and Optimist (Estonia) once.

For 2023, the new rules apply. In order to make the process fully transparent, the organizers will hereby publish the exact methodology. The results for 2023 will be announced at the end of December 2023.

The list of creative competitions  included and the weight of each award in the ranking are following:

Shortlist: 1

Bronze: 3

Silver: 4

Gold: 5

Grand Prix: 6

Local competitions:

Kuldmuna, Adwards, ADC Lithuania

Factor: 1 (no shortlist counted)

Regional industry-specific competitions:

Mi:it & Links, NAPA Baltic

Factor: 2

Regional general competitions:

Balticbest, KIAF

Factor: 3

European competitions:

Golden Drum, ADCE, Eurobest, European Design Awards, Euro EFFIE

Factor: 5

Global competitions:

EPICA, Clio, The One Show, LIA, D&AD

Factor: 7

Cannes Lions:

Cannes Lions

Factor: 10