On August 28th, the international jury awarded the best of the advertising competition BalticBest 2024. The most awards, including the most golds, went to Lithuania. Among the agencies, Latvian agency MAGIC picked up the most medals.
A total of 14 gold, 14 silver and 17 bronze medals were awarded. 20 medals went to Lithuania, 15 to Latvia and Estonian agencies collected a total of 10 medals. The most successful agency was MAGIC, bringing home 11 medals, the other most successful agencies were Not Perfect Vilnius with six medals and Fabula Rud Pedersen Group with four medals. Estonian agencies were left without gold medals this time. Seven of the 10 awards were silver and three were bronze. The most successful Estonian agency was Tabasco with two silver and one bronze awards.
The most successful works were Paskoline (The Loan Bitter), a solution created for Paskoline from Not Perfect Vilnius, with five awards, three of which were gold; The Drink’n’Drive is a Foe, not a Bro campaign created by Magic and Deep White for CSSD (Road Traffic Safety Directorate), which won a total of four awards, including two gold medals, and the Rustle campaign for Grąžinti verta by Fabula Rud Pedersen, which picked up a total of three medals, two of which were gold.
See the most successful works:
Paskoline (The Loan Bitter) – Not Perfect Vilnius
Drink’n’Drive is a Foe, not a Bro – CSSD (Road Traffic Safety Directorate) – Magic ja Deep White
Rustle – Grąžinti verta – Fabula Rud Pedersen
