BalticBest 2023 jury member: by winning major international competitions, one becomes a member of an invisible club

An interview with Anti Jürgenstein, Creative Director of Optimist Creative (Estonia). How do you see the importance of (international) advertising contests today? What do they provide? Advertising and marketing people are quite self-confident, and we often have a pretty good opinion of ourselves. International competitions provide an opportunity to compete with the best from nearby […]

BalticBest 2023 jury member: the biggest challenge is to resist the easy way

An interview with Reinis Traidas, Creative Director & Head of Content of Magic Agency (Latvia). What is the biggest challenge in your work today, what keeps you up at night? The biggest challenge is to resist the easy way – to not offer the client what I know they will agree to buy without much […]

BalticBest 2023 jury member: I’ve never read a book about advertising in my life

An interview with Rokas Eltermanas, Executive Creative Director of Not Perfect Vilnius (Lithuania). What is the biggest challenge in your work today, what keeps you up at night? The biggest challenge in my work today is coming up with great ideas while having in mind that the world is all about political correctness nowadays. And […]

BalticBest 2023 jury member: last-minute stress boosts creativity

Interview with Sandro Tsitskishvili, BalticBest jury member from Georgia. What is it like to be a freelancer? I have worked with almost all the brands in Georgia during my career, and I have been employed by several agencies. However, I became too tired, and my work-life balance was a mess. So I decided to start […]

Egle Klekere: PR specialists are still paid less than the lawyers

Deep White is a Latvian PR agency that has been in the TOP 10 of Baltic agency ranking. Hando Sinisalu interviewed the founder and CEO of Deep White Egle Klekere in Riga. Lets start with the history of Deep White. We started as a PR department of a famous advertising agency Mooz. I was 23- […]