Balticbest jury member Mark Tungate recommends

We have asked Balticbest jury members to recommend marketing reading, music from their native country and something to watch – for your inspiration. See the recommendations of Mark Tungate, Editorial Director of the EPICA Awards (France).
Balticbest 2020 jury member Mark Tungate recommends:
Marketing book
“Storynomics: Story-Driven Marketing in the Post-Advertising World” by Robert McKee and Thomas Gerace
Jessie Ware – “Spotlight”

“Birth of the Cool” (about Miles Davis)