The WINNERS of BalticBest 2026, the creativity competition for small countries, were announced at an awards ceremony during the Baltic Brand Forum in Riga today.
This year’s extensively revamped BalticBest attracted a total of 358 entries, of which 147 were shortlisted.
An international jury evaluated all shortlisted entries in live-streamed judging sessions on 15–16 September.
A total of 72 medals were awarded today, 25 September, at the Baltic Brand Forum in Riga: 8 golds, 28 silvers and 36 bronzes.
LATVIA won the most medals, taking home 26: 2 golds, 15 silvers and 9 bronzes.
LITHUANIA collected 24 medals: 1 gold, 7 silvers and 16 bronzes.
CROATIA led the gold medal count, winning 9 medals overall: 4 golds, 2 silvers and 3 bronzes.
ESTONIA took home 7 medals: 1 silver and 6 bronzes.
GEORGIA received 6 medals: 1 gold, 3 silvers and 2 bronzes.
SEE THE WINNERS BELOW AND THEIR WORK HERE.
DESIGN & CRAFT – GRAPHIC DESIGN (2 Silvers, 3 Bronzes)
| Title | Country | Company | Brand |
| Creature Algorithm – AI robotics | Lithuania | Godspeed branding | Creature Algorithm |
| (SILVER) Dyslexia | Lithuania | Not Perfect Vilnius | Lithuania Dyslexia Association |
| (BRONZE) Food on Foot | Lithuania | Not Perfect Vilnius | Food on Foot |
| (BRONZE) Mea Culpa | Lithuania | Not Perfect Vilnius | Mea Culpa |
| Museum of Fun | Estonia | SWEEP | Museum of Fun |
| New exhibition | Estonia | Not Perfect Tallinn | Estonian Theatre and Music Museum |
| (BRONZE) PAMATAI – Investigative Journalism Award | Lithuania | Godspeed branding | PAMATAI – Investigative Journalism Award |
| Payments Untangled | Latvia | McCann Riga | NUDL |
| Zone | Estonia | SWEEP | Zone |
| (SILVER) Talleggi päikesekollased pakendid | Estonia | Tabasco | Tallegg |
DESIGN & CRAFT – PACKAGE DESIGN (2 Silvers, 2 Bronzes)
| Title | Country | Company | Brand |
| (SILVER) KIWIE X GRACI | Latvia | KIWIE | Protein Loops |
| (BRONZE) Mea Culpa | Lithuania | Not Perfect Vilnius | Mea Culpa |
| Packaging Design MISSED CALL | Lithuania | Great and Golden studio | MISSED CALL |
| RŪTA Cities Collection | Lithuania | Not Perfect Vilnius | RŪTA |
| (SILVER) RŪTA Legends Collection | Lithuania | Not Perfect Vilnius | RŪTA |
| Talleggi päikesekollased pakendid | Estonia | Tabasco | Tallegg |
| (BRONZE) Taste of Island Hiiumaa | Estonia | Kontuur / Leo Burnett | Kivikala |
DESIGN & CRAFT – WEB DESIGN
| Title | Country | Company | Brand |
| brand.estonia.ee website | Estonia | NOPE | brand.estonia.ee |
| estonia.ee website | Estonia | NOPE | estonia.ee |
DESIGN & CRAFT – FILM/VIDEO CRAFT (2 Silvers, 3 Bronzes)
| Title | Country | Company | Brand |
| (BRONZE) A Taste For Life | Lithuania | autoriai | creative agency | Vilnius City Municipality, Vilnius sveikiau |
| (SILVER) Don’t Miss out on Christmas | Lithuania | MILK | Telia |
| (SILVER) Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| Koos on järgmine samm lihtsam | Estonia | Swedbank Eesti | Swedbank |
| Normaalne | Estonia | Optimist Creative | Trade Estonia |
| Paving the Way to the Future | Estonia | Tabasco | Stoneroc |
| (BRONZE) Smart Choice | Latvia | Guilty Ogilvy | Rimi |
| Sun-yellow Family | Estonia | Tabasco | Tallegg |
| Teleduetas – Pasaulis Tavo | Lithuania | New! Creative Agency | Tele2 5G Home Internet |
| The Blacklist | Estonia | Kontuur / Leo Burnett | TTJA |
| (BRONZE) The Future Is Yours | Estonia | Tank Creative Agency | LHV |
| The Looong Goodbye | Georgia | Holy Motors | Cellfie Unlimited Data Plans |
DESIGN & CRAFT – PRINT/OUTDOOR CRAFT
| Title | Country | Company | Brand |
| IKEA Sale | Lithuania | Ogilvy Vilnius | IKEA |
| Žaliuomenė | Lithuania | Fabula Rud Pedersen Lithuania | Ministry of Energy of the Republic of Lithuania and Ministry of Transport of the Republic of Lithuania |
| The First Ride | Latvia | KIWIE | SIGULDA X KIWIE |
ADVERTISING/BRANDING – TV ADVERTISING (1 Gold, 4 Bronzes)
| Title | Country | Company | Brand |
| (BRONZE) Calmer Death | Estonia | Kontuur / Leo Burnett | Compensa |
| (BRONZE) Don’t Miss out on Christmas | Lithuania | MILK | Telia |
| Don’t Stop Playing | Lithuania | MILK | Fantazijos.lt |
| (BRONZE) Escape from Hell | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| Koos on järgmine samm lihtsam | Estonia | Swedbank Eesti | Swedbank |
| Paving the Way to the Future | Estonia | Tabasco | Stoneroc |
| Return it, to meet again! | Latvia | VA Communications Rud Pedersen Latvia | Depozīta Punkts |
| Sun-yellow Family | Estonia | Tabasco | Tallegg |
| (GOLD) Teacher | Lithuania | Not Perfect Vilnius | Renkuosi mokyti (Choosing to teach) program |
| The Blacklist | Estonia | Kontuur / Leo Burnett | TTJA |
| (BRONZE) What the house | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
ADVERTISING/BRANDING – ONLINE VIDEO & FILM (1 Silver, 3 Bronzes)
| Title | Country | Company | Brand |
| (BRONZE) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| Calmer Death | Estonia | Kontuur / Leo Burnett | Compensa |
| Cgates | Lithuania | Fabuala Rud Pedersen Lithuania | Cgates |
| Failing at the Finish | Latvia | McCann Riga | Iespējamā misija / Mission Possible |
| (SILVER) Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| Kaunas. It’s that good – for real. | Lithuania | MILK | Study in Kaunas |
| Koos on järgmine samm lihtsam | Estonia | Swedbank Eesti | Swedbank |
| M1LK | Lithuania | Ogilvy Vilnius | M1 |
| (BRONZE) Powder | Lithuania | Not Perfect Vilnius | White Hack |
| (BRONZE) The Blacklist | Estonia | Kontuur / Leo Burnett | TTJA |
| The Foundation of Cyber Excellence | Latvia | Magic | The Foundation of Cyber Excellence |
| The Looong Goodbye | Georgia | Holy Motors | Cellfie Unlimited Data Plans |
| Tractor Test-Dance | Georgia | Holy Motors | Weitai |
ADVERTISING/BRANDING – PRINT ADVERTISING (1 Silver, 1 Bronze)
| Title | Country | Company | Brand |
| (SILVER) IKEA Sale | Lithuania | Ogilvy Vilnius | IKEA |
| Life is worth seeing | Estonia | Not Perfect Tallinn | Eagle Vision |
| (BRONZE) My connection | Croatia | Imago Ogilvy | Croatian Telekom |
| New exhibition | Estonia | Not Perfect Tallinn | Estonian Theatre and Music Museum |
ADVERTISING/BRANDING – OUTDOOR/AMBIENT ADVERTISING (3 Bronzes)
| Title | Country | Company | Brand |
| BALTIJA – 30 Summers Together! | Lithuania | TOTEM agency | BALTIJA ice cream |
| (BRONZE) Failing at the Finish | Latvia | McCann Riga | Iespējamā misija / Mission Possible |
| Hungry? | Estonia | Not Perfect Tallinn | R-Kiosk |
| (BRONZE) IKEA Sale | Lithuania | Ogilvy Vilnius | IKEA |
| Stop excuses. Start moving. | Latvia | Magic | HIGH FIVE |
| (BRONZE) The Blacklist | Estonia | Kontuur / Leo Burnett | TTJA |
| The police are looking for you | Estonia | Not Perfect Tallinn | Estonian Police |
| Valdovų Rūmų istorijos veidrodis | Lithuania | Rud Pedersen Lithuania | BTA (Baltic Insurance Company) |
ADVERTISING/BRANDING – ONLINE/BANNER ADVERTISING (1 Silver)
| Title | Country | Company | Brand |
| (SILVER) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| Cgates | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
| Not Today, Scammer | Lithuania | Fabula Rud Pedersen Lithuania | Ministry of National Defence Republic of Lithuania |
ADVERTISING/BRANDING – INTEGRATED ADVERTISING (1 Gold, 2 Silvers, 3 Bronzes)
| Title | Country | Company | Brand |
| (SILVER) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| Energy Vampires | Latvia | Magic | Ignitis |
| (SILVER) Escape from Hell | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| (GOLD) Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| (BRONZE) How Fast Is Fast? | Estonia | Tank Creative Agency | Elisa Eesti |
| Koos on järgmine samm lihtsam | Estonia | Swedbank Eesti | Swedbank |
| M1LK | Lithuania | Ogilvy Vilnius | M1 |
| National Wellbeing Index | Lithuania | Ogilvy, Vilnius | Eurovaistinė |
| (BRONZE) Stop excuses. Start moving. | Latvia | Magic | HIGH FIVE |
| Tarara | Lithuania | Fabula Rud Pedersen Lithuania | Public Institution Lithuanian Deposit System Administrator |
| The Foundation of Cyber Excellence | Latvia | Magic | The National Cybersecurity Centre |
| The Pink Oath | Latvia | McCann Riga | Pink Train Foundation |
| The police are looking for you | Estonia | Not Perfect Tallinn | Estonian Police |
| (BRONZE) What the House | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
PERFORMANCE MARKETING/DIRECT – DIRECT MARKETING OFFLINE (1 Gold, 1 Bronze)
| Title | Country | Company | Brand |
| (BRONZE) Emergency Meeting | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| (GOLD) My connection | Croatia | Imago Ogilvy | Croatian Telekom |
| The Unwanted Lesson | Latvia | McCann Riga | Getliņi EKO |
PERFORMANCE MARKETING/DIRECT – SOCIAL MEDIA ADVERTISING (DIRECT MARKETING ONLINE) (1 Gold, 3 Silvers, 1 Bronze)
| Title | Country | Company | Brand |
| (GOLD) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| (SILVER) Cgates | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
| Don’t Be a Guinea Pig (Ära ole katsejänes) | Estonia | La Ecwador | Republic of Estonia Health Board |
| (SILVER) Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| Powder | Lithuania | Not Perfect Vilnius | White Hack |
| The Aluminati | Latvia | McCann Riga | Alumni Association of Stockholm School of Economics in Riga |
| (SILVER) The Foundation of Cyber Excellence | Latvia | Magic | The National Cybersecurity Centre |
| (BRONZE) The Pink Oath | Latvia | McCann Riga | Pink Train Foundation |
PERFORMANCE MARKETING/DIRECT – PROMO AND ACTIVATION (2 Silvers, 1 Bronze)
| Title | Country | Company | Brand |
| (SILVER) DIGITAL MUSHROOM HUNT | Latvia | WKND | Tele2 |
| Cgates | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
| Emergency Meeting | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| Home for Christmas | Estonia | Tabasco | ISKU / Cats Help |
| (BRONZE) How much IKEA in your kitchen | Lithuania | MILK | IKEA |
| (SILVER) M1LK | Lithuania | Ogilvy Vilnius | M1 |
| My connection | Croatia | Imago Ogilvy | Croatian Telekom |
CONTENT/COMMUNICATIONS – CORPORATE PR (1 Silver, 1 Bronze)
| Title | Country | Company | Brand |
| (SILVER) The Best Ad Agency in Vilnius | Latvia | McCann Riga | McCann Riga |
| (BRONZE) Tractor Test-Dance | Georgia | Holy Motors | Weitai |
CONTENT/COMMUNICATIONS – PUBLIC INTEREST COMMUNICATIONS (1 Gold, 3 Silvers, 1 Bronze)
| Title | Country | Company | Brand |
| (SILVER) Escape from Hell | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| (SILVER) Failing at the Finish | Latvia | McCann Riga | Iespējamā misija / Mission Possible |
| Smelly vote | Lithuania | Not Perfect Vilnius | Baltosios pirštinės (White gloves) |
| SPEAK UP IF YOU DON’T FEEL SAFE | Latvia | Guilty Ogilvy | The Latvian State Roads |
| (BRONZE) Teacher | Lithuania | Not Perfect Vilnius | Renkuosi mokyti (Choosing to teach) program |
| (GOLD) The Foundation of Cyber Excellence | Latvia | Magic | The National Cybersecurity Centre |
| (SILVER) The Pink Oath | Latvia | McCann Riga | Pink Train Foundation |
CONTENT/COMMUNICATIONS – CONTENT MARKETING, BRANDED CONTENT AND BRANDED ENTERTAINMENT (1 Gold, 2 Silvers, 3 Bronzes)
| Title | Country | Company | Brand |
| (GOLD) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| Cgates | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
| DIGITAL MUSHROOM HUNT | Latvia | WKND | Tele2 |
| (BRONZE) Flags of Victory | Georgia | Holy Motors | Todua Clinic |
| Home for Christmas | Estonia | Tabasco | ISKU / Cats Help |
| (BRONZE) My connection | Croatia | Imago Ogilvy | Croatian Telekom |
| (BRONZE) Powder | Lithuania | Not Perfect Vilnius | White Hack |
| (SILVER) The First Ride | Latvia | KIWIE | SIGULDA X KIWIE |
| (SILVER) The Foundation of Cyber Excellence | Latvia | Magic | The National Cybersecurity Centre |
CONTENT/COMMUNICATIONS – INFLUENCER MARKETING (1 Gold, 1 Silver, 1 Bronze)
| Title | Country | Company | Brand |
| Don’t Be a Guinea Pig (Ära ole katsejänes) | Estonia | La Ecwador | Republic of Estonia Health Board |
| (BRONZE) Failing at the Finish | Latvia | McCann Riga | Iespējamā misija / Mission Possible |
| (SILVER) Powder | Lithuania | Not Perfect Vilnius | White Hack |
| (GOLD) The Pink Oath | Latvia | McCann Riga | Pink Train Foundation |
CONTENT/COMMUNICATIONS – EVENTS (2 Silvers)
| Title | Country | Company | Brand |
| (SILVER) A Ray of Hope | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| (SILVER) Emergency Meeting | Latvia | McCann Riga | Uzņēmēji mieram / Entrepreneurs for Peace |
| Failing at the Finish | Latvia | McCann Riga | Iespējamā misija / Mission Possible |
| Take a closer look at your Vilnius | Lithuania | TOTEM agency | Neakivaizdinis Vilnius |
GENERAL MARKETING – INNOVATIVE MEDIA & MARKETING/USE OF TECHNOLOGY/AI (2 Bronzes)
| Title | Country | Company | Brand |
| (BRONZE) How much IKEA in your kitchen | Lithuania | MILK | IKEA |
| (BRONZE) DIGITAL MUSHROOM HUNT | Latvia | WKND | Tele2 |
| PILDYK: Lithuania’s First Branded Minecraft World | Lithuania | Choco Agency | PILDYK |
| The Unwanted Lesson | Latvia | McCann Riga | Getliņi EKO |
GENERAL MARKETING – MARKETING EFFECTIVENESS (1 Gold, 2 Silvers, 2 Bronzes)
| Title | Country | Company | Brand |
| (GOLD) A Cry for Hydration | Croatia | Imago OGILVY | Studena |
| Don’t Be a Guinea Pig (Ära ole katsejänes) | Estonia | La Ecwador | Republic of Estonia Health Board |
| (BRONZE) EUR 1,000 that Saved a Bakery from Bankruptcy | Lithuania | Independent PR & Communications consultant Greta Šeibelytė | Macaroom |
| (SILVER) Getting real about saving and investing | Latvia | Magic | SEB |
| Stop excuses. Start moving. | Latvia | Magic | HIGH FIVE |
| (BRONZE) The Aluminati | Latvia | McCann Riga | Alumni Association of Stockholm School of Economics in Riga |
| (SILVER) The Pink Oath | Latvia | McCann Riga | Pink Train Foundation |
GENERAL MARKETING – MEDIA PLANNING EFFECTIVENESS (1 Bronze)
| Title | Country | Company | Brand |
| (BRONZE) Cgates | Lithuania | Fabula Rud Pedersen Lithuania | Cgates |
| Hungry? | Estonia | Not Perfect Tallinn | R-Kiosk |
| The Heart Wants Vapiano | Estonia | Vapiano Estonia | Vapiano |
GENERAL MARKETING – B2B MARKETING (1 Silver)
| Title | Country | Company | Brand |
| (SILVER) The Best Ad Agency in Vilnius | Latvia | McCann Riga | McCann Riga |
