On Wednesday, the international jury at the BalticBest 2025 advertising competition chose the very best among the winners. In total, 17 gold, 21 silver, and 18 bronze medals were awarded. Entries from Estonia received 23 awards, Latvia 12, and Lithuania 21.
The most successful agency was Not Perfect Vilnius, taking home a total of 9 medals. It was followed by Not Perfect Tallinn and McCann Riga with 8 medals each, and Kontuur/Leo Burnett and Tabasco with 6 medals each.
The most successful works
- Work: Stalker Challenge | Brand: Lithuanian Police Department | Agency: Fabula Rud Pedersen Group | Country: LITHUANIA (2 golds + 2 silvers + 1 bronze):
- Work: Blind Date | Brand: Elenger | Agency: Kontuur/Leo Burnett | Country: ESTONIA (2 golds + 1 silver):
- Work: Christmas Wafer | Brand: Organ Donor Card | Agency: Not Perfect Vilnius | Country: LITHUANIA (2 golds + 1 silver):
- Work: Give Death a Day Off | Brand: Estonian Police and Border Guard Board | Agency: Not Perfect Tallinn | Country: ESTONIA (2 golds + 1 silver):
- Work: The Drying Flag | Brand: Latvian State Blood Donor Centre | Agency: McCann Riga | Country: LATVIA (2 golds + 1 silver):
- Work: Elephants | Brand: Caffeine | Agency: Not Perfect Vilnius | Country: LITHUANIA (2 golds):
- Work: For Your Breast Safety | Brand: The Pink Train Foundation | Agency: McCann Riga | Country: LATVIA (1 gold + 1 silver):
- Work: In the Name of Forest | Brand: Estonian Fund for Nature / Save Estonia’s Forests / Estonian Ornithological Society / Estonian Green Movement | Agency: Tabasco | Country: ESTONIA (1 gold + 1 silver):
- Work: Kingdoms | Brand: Lidl | Agency: Not Perfect Vilnius | Country: LITHUANIA (1 gold + 1 silver):
- Work: IPA DAY | Brand: IPA DAY | Agency: Not Perfect Vilnius | Country: LITHUANIA (1 gold):
- Work: Mana Hotels – Brand Identity for a Hybrid Hospitality Concept | Brand: Mana Hotels | Agency: andstudio | Country: LITHUANIA (1 gold):
A total of 197 entries were submitted to this year’s competition, of which 99 made it to the shortlist: 37 from Estonia, 19 from Latvia, and 43 from Lithuania.
Watch the recording of the competition broadcast here:
