The live broadcast of the international advertising competition BalticBest 2022 will take place already today, i.e. on August 24. Watch the live broadcast starting at 10:00 am (Tallinn, Estonia time).
The works will be evaluated live by an international jury, and the winners will be announced at the end of each category. The schedule is given below.
Watch the live stream here:
PROGRAM
SESSION I: 10:00 – 12:00 AM
Jury:
Magnus Lužkov, CEO, Optimist Creative (Estonia)
Lucija Lepsina, Copywriter, Agencija 101 (Slovenia)
Garteth Pretorius, Creative Director, Circus Advertising (Mauritius)
Giorgi Avaliani, Co-founder, Holy Motors (Georgia)
Rolands Puhovs, Managing Director of Branding, White Label (Latvia)
Content marketing, branded content & branded entertainment
Everything for you – Magic – Circle K
Tele2 Brain Game – VUCA Communications – Tele2
Mission: The Green Deal – Fabula Rud Pedersen Group – European Parliament
Most Christmassy Christmas – SuperYou – MAXIMA
Innovative media & marketing/use of technology
The most important call – Not Perfect Vilnius – Call Russia
AI Anxiety Meter – Bruketa&Zinic&Grey – Croatia osiguranje (Croatia Insurance)
Admission in AR -Tank Creative Agency – TalTech
Marketing effectiveness
The most important call – Not Perfect Vilnius – Call Russia
Let your money fight – TRUTH. – NGO Blue/Yellow
MAXIMA “LOCAL PEARL” – INITIATIVE LATVIA – MAXIMA
Don’t Sleep On It – Optimist – Klarvinduer
Marketing at the time of pandemic
Dont hang back! – MARIOS agency – National vaccination campaign
Let your e-voice be heard – Tank- Estonian Information System Authority
Outdoor/ambient advertising
AI Anxiety Meter – Bruketa&Zinic&Grey – Croatia osiguranje (Croatia Insurance)
Food to the car – Not Perfect Tallinn – Olerex
“The Fast Lane” / „Greičio juosta“ – Hostinger
Notice the hemophiliac / Sleeping Beauty – Tabasco – Estonian Society of Hematologists
Admission in AR – Tank Creative Agency – TalTech
Corporate & public service PR
The most important call – Not Perfect Vilnius – Call Russia
ReSight – CIRCUS! – Helios Eyewear
Red Cross Lithuania: Second Aid Kit – TRUTH. – Red Cross Lithuania
Do you know Jonas? – autoriai | creative agency – Ministry of Health of The Republic of Lithuania
From Ashes to Ink – CIRCUS! – Le Caudan Waterfront
Online video & film
Choir – BM Boutique – Go Vilnius
Where we can find the truth? – Aldis Ozolins – “Finis veritatis? On truth and lies”
Modern World’s Greatest – Powered By Teltonika – Fake it – Teltonika
Audi e-tron field test – Optimist – Audi
The reaper and the clown – Not Perfect Vilnius – Red Noses Doctors Clowns
Make Dreams Come True – Tabasco – Yolo
Web design
Samblikud – Velvet – Samblikud
Tiptiptap – Velvet – Tiptiptap
Rahva Raamat – Velvet – Rahva Raamat
SESSION II: 12:30-2:30 PM
Jury:
Mark Tungate, journalist and author (France)
Anna Celmina, Head of Strategy, MAGIC (Latvia)
Jurate Zuolyte, Editor, M360.lt and DELFI Kultūra (Lithuania)
Tigran Gevorgyan, Copywriter, Doping Creative Agency (Armenia)
Gasper Meden, Social Media Manager, Marketing magazin (Slovenia)
TV advertising
Elisa – Art Heist – Tank Creative Agency – Elisa
Bikers – Milk Vilnius – Ežys
BALCIA HOME INSURANCE – VUCA Communications – Balcia
Drowning – Not Perfect Vilnius – Lithuanian swimming federation
LMT 5G rollout campaign video – MAGIC
Nature’s future – MARIOS agency – Gamtos ateitis
Don’t keep you to yourself – WKND – Printful
The Fuel Pump Talk – WKND – Virši
Back to School – Vuca Communications- Tele2
We are Postimees! Always there. – Sweep – Postimees
Youth – VUCA Communications – Tele2
Dont hang back! – MARIOS agency – National vaccination campaign
Print advertising
Notice the hemophiliac / Bloody Fingerprints – Tabasco – Estonian Society of Hematologists
Non profit/for good
The most important call – Not Perfect Vilnius – Call Russia
Drowning – Not Perfect Vilnius – Lithuanian swimming federation
Chairs! – Optimist – Kohila Paper Mill
Pink Cape awareness campaign – Tank – Estonian Cancer Society
Package design
LABU guilt-free snack – EZCO Creative Agency – LABU
El Galipote – Not Perfect Vilnius – El Galipote
IPA Day’21 – Not Perfect Vilnius – Red Brick Beer Workshop
Kids’ Tactical Foodpack – BOND – Tactical Foodpack
Beestro – Imago Ogilvy – Franck Tea
Promo & activation
The most important call – Not Perfect Vilnius – Call Russia
Don’t Sleep On It – Optimist – Klarvinduer
Beestro – Imago Ogilvy – Franck Tea
SESSIOON III: 2:45-5.00 PM
Jury:
Rimantas Stanevicius, Board member, Lithuanian Design Association and ADCE (Lithuania)
Irina Piiskoppel, Head of Digital, Tank Creative Agency (Estonia)
Brendan Ihmig, Marketing and Business Development consultant (Namibia)
Gerður Huld Arinbjarnardóttir, Founder/CEO, Blush (Iceland)
Marko Matejcic, Global Product Strategy Director, Mediacom (Croatia)
Graphic design
Baltic Brand Forum 2021- MAGIC – Baltic Brand Forum
Cathedral – Salama – Lartusi
VOCO – Velvet – VOCO
Kazimieras Semenavičius University rebranding – We Are Marketing – Kazimieras Semenavičius University
NAA – National Architecture Awards – autoriai | creative agency – Ministry of the Environment of the Republic of Lithuania
Snake King of Kadrina – Kadrina Kultuurikoda – Kadrina Vald
Evolution – Not Perfect Vilnius – Evo Engineering
BaltCap branding – Velvet – BaltCap
Tabasalu Gymnasium – Velvet – Tabasalu Gymnasium
Salamandra – Velvet – Salamandra
Writers portraits – Not Perfect Vilnius- Mint Vinetu
Visual identity for the restaurant Toda – Ieva – TODA
RITUAMI Visual Identity – EZCO Creative Agency
Gretes – andstudio – Gretes
Klaipėda city visual identity – Critical+Xwhy agency- Klaipėda city
SRC jubilee brand – Velvet – SRC
Extrica – andstudio – Extrica
Visual identity Renewal for Lithuanian city Druskininkai – NEW! Agency – Druskininkai city
Film craft
Neighbours – Milk Vilnius – Telia
LMT 5G rollout campaign video – MAGIC – LMT
Black 1752 brand video – MAGIC – Black 1752
Elisa – Art Heist – Tank Creative Agency – Elisa
What is Love- AdMark Jamaica – The Best Dressed Chicken
Elisa – Fantastic Christmas – Tank Creative Agency – Elisa
The reaper and the clown – Not Perfect Vilnius- Red Noses Doctors Clowns
Print outdoor craft
Notice the hemophiliac / Bloody Fingerprints – Tabasco – Estonian Society of Hematologists
Fairy tales without happy endings – SuperYou – Women’s helpline
Baltic Brand Forum 2021 – MAGIC – Baltic Brand Forum
Nature’s future – MARIOS Agency – Gamtos ateitis (Nature’s Future)
Online banner/advertising
Until we are all equal! – VUCA Communications – Baltic Pride
Integrated advertising
Beestro – Imago Ogilvy – Franck Tea
Notice the hemophiliac – Tabasco – Estonian Society of Hematologists
The Order of Malta Relief Organization fundraising campaign – MARIOS Agency – Maltiečiai (The Order of Malta Relief Organization)
The Jar – Not Perfect Tallinn – Olerex
Let’s Grow – MAGIC, DEEP WHITE – RIMI
Black 1752 launch – LatviaMAGIC – Black 1752
Dont hang back! – MARIOS agency – National vaccination campaign
OPEN BOOKS – not for everyone – NEW! Agency – Literature festival OPEN BOOKS
Direct marketing offline
Beestro – Imago Ogilvy – Franck Tea
Social media advertising (direct marketing online)
The most important call – Not Perfect Vilnius – Call Russia
Everything for you – MAGIC – Circle K
Events
Industrial Symphony – SALTO agency – Peikko Lietuva
VILNIUSHYVANKA – MILK AGENCY – GO VILNIUS
Future Tense 2022 – Komunikacijski laboratorij – Future Tense conference
Small but mighty
Beestro – Imago Ogilvy – Franck Tea
Swedbank’s Image Campaign for Christmas ‘We Wish You Bright Stories!’- Swedbank – Swedbank
Trust your butt! – WKND – NUUK FILM
What is Love- AdMark Jamaica – The Best Dressed Chicken
Red Stripe Jamaica 60 – AdMark Jamaica – Red Stripe Beer
Media planning effectiveness
The most important call – Not Perfect Vilnius – Call Russia
MAXIMA “LOCAL PEARL” -INITIATIVE LATVIA – MAXIMA
