The winners of Balticbest Awards were announced at Balticbest Gala on August 31 in Tallinn Film Museum, Estonia.
This year jury decided to give out 2 Grand prix’s, one to Tank agency from Estonia for the Enterprise Estonia’s campaign „Work in Estonia“, the other to Imago Ogilvy from Croatia for the Jana Water’s campaign „Feather is mightier than the sword“.
Work In Estonia web hiring campaign used puzzle-based banners and a landing page to engage and filter the best candidates from Europe’s IT industry.
Agency: Tank
Client: EAS / workinestonia
Art director :Jaan Rohtla
Creative directors: Joel Volkov, Sergei Balabonin
Project lead: Veronika Pekurina
Copywriter: Marko Mörö Matvei
Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2.000.000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.
Agency: Imago Ogilvy
Client: Jamnica
Creative team: Darko Bosnar, Igor Mladinovic, Ivana Mlinaric, Srecka Gmaz, Damir Cimpresak
BALTICBEST 2018 GOLDS
Design
Godspeed Branding
Lithuanian Culture Institute
Gastronomy Book: How the Future King of England Ate Peacock in Vilnius
Direct
Imago Ogilvy
Jamnica
Feather is mightier than the sword
Case film:
Direct
Tank
EAS
Work in Estonia
Case film:
PR
Imago Ogilvy
Jamnica
Feather is mightier than the sword
Case film:
Online Advertising
Tank
EAS
Work in Estonia
Social Media
Redberry
Georgian Water and Power
Thirsty Tags
BALTICBEST 2018 SILVERS:
Design
&andstudio
SMK University of Applied Social Sciences
Visual identity for the University of Applied Social Sciences
Case film
TV/Film
Optimist Creative
Coop pank
Stuck?
Ad
Integrated
Not Perfect | Y&R Riga
Tele2
ZZ Tours
Case film
Media
Redberry
Georgian Water and Power
Thirsty Tags
PR
Redberry
Georgian Water and Power
Thirsty Tags
Branded Content & Entertainment
Not Perfect | Y&R Riga
Tele2
Latvian Alphabet
See all winners: http://defol.io/balticbest/2018/finalists
The Balticbest 2018 award competition received 208 entries. The competition was open for entries from small European countries (population less than 5 million).
This year agencies, production houses and companies from Croatia, Malta, Estonia, Georgia, Ireland, Latvia and Lithuania participated.
Balticbest 2018 international jury:
• PIA AF HÄLLSTRÖM, Creative Director, Partner at Wörks (Finland)
• DAMIR CIGLAR, Founder at Imago Ogilvy (Croatia)
• PETRA KRULC, Executive Creative Director, Grey Ljubljana, (Slovenia)
• JESPER BANGE, Founding Partner at Bond (Finland)
• MANTAS VELYKIS, Creative Director at McCann Vilnius (Lithuania)
• GIORGI AVALIANI, Creative Director, Leavingstone (Georgia)
• HELENE VETIK, Co-founder / Creative Partner at Hmmm Creative Studio (Estonia)
• ASTA MARGEVICIENE, Head of Sales and Marketing Support Division of Baltic Banking Private Customers Competence Centre at Swedbank (Lithuania)
• ROLANDS PUHOVS, Managing Director at Not Perfect | Y&R (Latvia)
The International Festival of Creativity Balticbest takes place for the 5th time. In previous year, when the competition was open only for Baltic agencies, 186 entries were submitted.
All Balticbest 2018 golds and Grand prix’s will be sent to Eurobest and EPICA free of charge by Best Marketing, the organizer of the event.
The main sponsor of Balticbest 2018 was Eesti Meedia.
Winners of previous Balticbest competitons:
