Kristaps Silins - CEO & partner at McCann Riga (Latvia)
Kristaps spots what others overlook and does what others wouldn't. He ruthlessly scraps the irrelevant to highlight what matters, be it a brand strategy or a new way to build business. His approach is careful and considerate, while his radically minimalist strategies do sting hard. Especially if you're a competitor to a brand he's working for. Kristaps has been the CEO of McCann Riga for more than two years now, responsible for reinventing the business and leading the new strategic direction of the agency. Before the current position, he worked as a Strategy Director at DDB Worldwide Latvia.