Baiba Cipa-Ziemele - Head of Global Sales and Marketing at STENDERS (Latvia)
Baiba Cipa-Ziemele is the Head of Global Sales and Marketing at Latvian cosmetics company Stenders. Her daily tasks include development of sales and marketing strategy, internal and external communications, brand management, sales promotion, campaign planning, international relations, global sales and marketing plan and local adaptations in Europe, Asia and Russia. Stenders was founded 2001 and since then, the company has grown remarkably both locally and globally. Today, Stenders has a portfolio of 350 products and more than 220 shops in 25 countries. Having worked for ten years for the company, Baiba has overseen the opening of over 30 Stenders shops in Europe.