Balticbest 2017 Winners. Grand Prix: „Farewell Statue“ by Tabasco

Tabasco at Balticbest 2017 Award Gala in Tallinn, Estonia

Out of the 186 entries submitted to the Balticbest 2017 Festival of Creativity, the international jury decided to award an outdoor campaign from Estonia with the Grand prix!

Farewell Statue
Client: Ministry of Defence
Agency: Tabasco
Creative directors: Kerstin Raidma and Indrek Viiderfeld
Copywriter: Mart Metsma
Art director: Kadi Hugo

The jury gave out 22 awards altogether, 4 of which were golds, 6 silvers and 10 bronzes. Two golds went to Estonia, 1 to Latvia and 1 to Lithuania.

See all the Balticbest 2017 Winners!

BALTICBEST 2017 GOLDS:

Book of broken silence
Category: Design
Client: Alma Littera, NGO Artimiems
Agency: McCann Vilnius
Art director: Tadas Kazakevičius
Creative director: Mantas Velykis
Designer: Karolis Rūkas

Lithuania is one of the top 10 countries worldwide in suicide rates (according to World Health Organisation). As suicide and psychological help are still taboo topics in the country, together with biggest publisher in Lithuania "Alma Littera"and NGO Artimiems (helping families who experienced suicide) we decided to give a first self help tool.

Book without title is first ever Lithuanian self help book for those touched by suicide. It has 17 real life stories of people who lost family members and friends.

We came up not only with thought and talk provoking cover but also next to original book we created limited edition book distributed to influencers. Reading this book needs literal breaking of silence – you can read every story only after tearing pages apart and leaving permanent scarves on the book.

Book was also sold by biggest bookstore chain in Lithuania "Pegasas". With influencers help on social media, book was best selling book in Lithuania for 6 consecutive weeks.

Colourfully Black & White
Category: Film Craft
Client: VEF Riga basketball club
Agency: Pagan Ogilvy (Latvia)
Creative director: Edgars Stanga

Before the start of season the basketball club VEF Riga wanted to announce the arrival of two famous players. One of them had an image of a rebellious bad boy, the other one being an always smiling family guy - two complete opposites. Since the club plays in black and white uniforms, we decided to use the juxtaposition of black & white, symbolising both players.

Wave to Tiiu!
Category: PR
Client: Elron
Agency: Optimist Creative
Production: Downtown Pictures 

Wave to Tiiu! campaign proves that good creative concept with smart PR help can reach 50% of population without any paid media. This Christmas campaign for Estonian train company Elron is the winner of PR Gold in Estonia 2017 and the only Cannes Lions 2017 finalist from Baltics.

The Gold and Grand prix winners will be sent to EPICA.

BALTICBEST 2017 WINNERS:

GRAND PRIX

Title: Farewell statue
Client: Ministry of Defence
Agency: Tabasco

Category: Design

BRONZE

Title: Exhibition In The Factory
Client: Baldeka (Svenheim Group)
Agency: CLINIC 212

GOLD

Title: Book of broken silence
Client: Alma Littera, NGO Artimiems
Agency: McCann Vilnius

Category: TV/Film

BRONZE

Title: Estonian National Museum opening campaign “Telegraph”
Client: ERM
Agency: VELVET / Kuukulgur

SILVER

Title: Hasta la vista & My precious
Client: TELIA Estonia
Agency: MILK Agency / Kuukulgur

SILVER

Title: DNB Bank – Choose a DNB Banking package
Client: DNB Bank
Agencies: MAGIC, MILK

Category: Print

SILVER

Title: The Irish Revolution?
Client: HP
Agency: Tabasco

SILVER

Title: Follow me
Client: Viasat
Agency: Bechtle & Milzarajs / Jurate Ivanauskaite

Category: Integrated

BRONZE

Title: #BARSFORTHEBRIBE
Client: Special Investigation Service of the Republic of Lithuania
Agency: IDEA VIlnius

Category: Outdoor

BRONZE

Title: Follow me
Client: Viasat
Agency: Bechtle & Milzarajs / Jurate Ivanauskaite

GOLD

Title: Farewell statue
Client: Ministry of Defence
Agency: Tabasco

Category: Direct

BRONZE

Title: Where’s the right one?
Client: Raitwood
Agency: Newton

SILVER

Title: Book of broken silence
Client: Alma Littera, NGO Artimiems
Agency: McCann Vilnius

Category: Radio 

BRONZE

Title: We’ll do it for You
Client: Eesti Ekspress
Agency: Optimist

SILVER

Title: Horror
Client: DNB Bank
Agency: MILK Agency

Category: PR

BRONZE

Title: Real is Beautiful Stock
Client: Lithuanian State Department of Tourism
Agency: New! Creative Agency

GOLD

Title: Wave to Tiiu
Client: Elron
Agency: Optimist Creative

Category: Film Craft

BRONZE

Title: VISA X / YEAH? YEAH! YOU LOVE IT!
Client: VISA X
Agency: McCann Riga

GOLD

Title: Colourfully Black & White
Client: VEF Riga basketball club
Agency: Pagan Ogilvy

Category: Branded Content & Entertainment  

BRONZE

Title: Estonia needs superhero, not president
Client: Eesti Ekspress
Agency: Optimist

Category: Online Video / Film

BRONZE

Title: Jetta. Predictable in any situation.
Client: Volkswagen / Møller Baltic Import
Agency: INDEPENDENT Creative Agency

Balticbest 2017 jury:

  • Eka Ruola, President of Balticbest 2017 jury, CEO and ECD at hasan & partners Group (Finland)
  • Sedir Ajeenah, Copywriter and Partner, Garbergs (Sweden)
  • Indrek Viiderfeld, Owner & Creative Director at Tabasco (Estonia)
  • Tomas Ramanauskas, Creative Director/Co-owner at New! Agency (Lithuania)
  • Kristaps Silins, CEO and partner at McCann Riga (Latvia)
  • Pavel Fuksa, Creative Director, graphic designer and illustrator (Czech Republic)
  • Marjan Novak - Publisher, General Manager and Editor-in-Chief at Marketing Magazin (Slovenia)
  • Clare McNally, Strategic Brand Creator & Creative Director at Konstellation & Republica (Denmark)

Organizer of the Balticbest Award Competition: Best Marketing Estonia