Balticbest 2016 winners announced! Best of Show: Nation on Trial

Nation on Trial

The winners of Balticbest 2016 creative competition were announced in Jurmala, Latvia on August 23, 2016. 

The best work of the competition „Nation on Trial“ was made by creative agency MILK for the Lithuanian Red Cross Society.  As a social campaign cannot win a Grand prix at Balticbest, the jury decided to award the work, in addition to gold, with a special diploma „Jury’s Favourite“.

Altogether 22 awards were given to Baltic agencies, including 8 golds, 5 silvers and 8 bronzes. 6 golds went to Lithuanian agencies, 2 went to Latvia and 2 to Estonia.

Nation on Trial

If there was a car accident and we would drive by without stopping to help and the driver would die, we would be liable for failing to render assistance causing death. We would be responsible for it. Does this apply to our inaction when it comes to human suffering and deaths of migrants at the border of the EU? Discussing this issue was the main goal of the mock trial of all Lithuanians held on behalf of the Lithuanian Red Cross Society.

Case study:

Client: Lithuanian Red Cross Society
Agency: MILK
Designers: Vytis Gruzdys, Paulius Čiučelis
Copywriter: Akvile Kavaliauskaite
Creative director: Rimantas Stanevicius

See all the winners of Balticbest 2016: http://defol.io/balticbest/2016/finalists  

Balticbest 2016 gala

BALTICBEST 2016 WINNERS:

Category: PR

GOLD
JURY’S FAVOURITE
Title: Nation on Trial
Client: Lithuanian Red Cross Society
Agency: MILK
Country: Lithuania 

SILVER
Title: #TheCannesDress
Client: Maison Lilli Jahilo
Agency: Northern Lights Group
Country: Estonia 

BRONZE
Title: The Blanket Bus
Client: Nestle Purina PetCare
Agency: Publicis Groupe Latvia
Country: Latvia 

Category: Design 

GOLD
Title: MAKALIUS
Client: TravelDeals LT
Agency: New! Creative Agency
Country: Lithuania 

SILVER
Title: Altbier for Beer library
Client: Beer library/UAB Sesiasdesimt
Agency: McCann Vilnius
Country: Lithuania 

BRONZE
Title: Pastry cafe Atostogos Identity
Client: UAB Gastroholikas
Agency: New! Creative Agency
Country: Lithuania 

Category: TV/Film 

BRONZE
Title: The roads need more coffee
Client: LUKOIL Baltija
Agency: MILK
Country: Lithuania 

Category: Integrated 

GOLD
Title: Long Stuff
Client: DNB bankas
Agency: MILK
Country: Lithuania 

SILVER
Title: The roads need more coffee
Client: LUKOIL Baltija
Agency: MILK
Country: Lithuania 

BRONZE
Title: Tiny Tom's Tiny World
Client: Premia Tallinna Külmhoone AS
Agency: Age McCann
Country: Estonia 

BRONZE
Title: Senior campaign Look. Listen. Live.
Client: Latvian Railways
Agency: TBWA\Latvija
Country: Latvia 

Category: Media 

GOLD
Title: #TheCannesDress
Client: Maison Lilli Jahilo
Agency: Northern Lights Group
Country: Estonia 

Category: Interactive / Digital 

BRONZE
Title: Post Factum Insurance
Client: ERGO Insurance SE Lietuvos filialas
Agency: MILK
Country: Lithuania 

Category: Promo & Activation 

GOLD
Title: Bad movie insurance
Client: ERGO Insurance SE Lietuvos filialas
Agency: MILK
Country: Lithuania 

SILVER
Title: Momentum
Client: TaL rezidence/Artūrs Kondrāts
Agency: TRIBE
Country: Latvia 

Category: Print & Poster Craft 

SILVER
Title: Ranchers Posters
Client: ŽŪAK Dalksna
Agency: New! Creative Agency
Country: Lithuania 

Category: Film Craft  

GOLD
Title: Stumbras Vodka Premium Organic
Client: AB "Stumbras"
Production House: Dansu
Agency: Adell Taivas Ogilvy
Country: Lithuania 

BRONZE
Title: Jasmine
Client: Vichy
Agency: Not Perfect | Y&R Vilnius
Country: Lithuania 

BRONZE
Title: Aldaris 1865
Client: Aldaris
Agency: Saatchi & Saatchi Latvia
Country: Latvia 

Category: Mobile 

GOLD
Title: Like A Local
Client: Like A Local Guide 
Agency: Thorgate
Country: Estonia 

Category: Branded Content & Entertainmnet 

GOLD
Title: Ežys. Giga club
Client: Omnitel
Agency: New! Creative Agency
Country: Lithuania 

View also: www.balticbest.eu  

The purpose of the Balticbest 2016 award competition is to reward outstanding creativity. Entries were judged on the originality of the creative ideas and on the quality of their execution.

The competition was open to all advertising and marketing agencies, their clients, film production companies, media consultancies, photographers, design studios and private persons from the Baltic states. Entries only from Latvian, Lithuanian and Estonian companies and residents were eligible.

All Gold winners of Balticbest 2016 will be automatically sent, with no extra cost, to compete at EPICA Awards.

Balticbest 2016 jury:

  • Madis Ots, Creative Director at Newton (Estonia)
  • Vilius Gostevičius, Creative Director at Milk (Lithuania)
  • Oskars Laksevics, Managing Director at TBWA Latvia (Latvia)
  • Vlad Pavlov, CEO at Protein (Russia)
  • Diederik Veelo, Founding partner, The Ambassadors LAB (The Netherlands)
  • Markus Lind, Creative Director at Good Morning (Norway)
  • Jennie Arvenäs, Digital Art Director at Zellout (Sweden)
  • Markus Grannenfelt, Managing Director, OMD Finland (Finland)
  • Mark Tungate, Editorial director of The Epica Awards (France)

Organizer of Balticbest is Best Marketing / Äripäev AS.