about

Balticbest moves to Tallinn!

The fourth pan-Baltic advertising festival Balticbest will take place at Vaba Lava theatre in Telliskivi creative city in Tallinn, Estonia on August 30, 2017. 

The Balticbest festival program consists of visiting local agencies, a conference day, award ceremony and afterparty. The Baltic Agency of the Year will be nominated during the event.

The deadline for submitting entries to Balticbest 2017 Awards is August 21. The shortlist will be published in the evening of August 29.

Balticbest 2017 winners will be announced at the Balticbest award gala in the evening of August 30 at Vaba Lava in Telliskivi creative city in Tallinn.

What's new at Balticbest 2017?
Why attend?
Register here!

Why submit works?
NB! Deadline for submitting entries is August 21!

Previous years' winners: 
Hando Sinisalu
Program Director of Balticbest 2017
+372 502 8561
Skype: handosini
hando@best-marketing.com
Äripäev AS / Bonnier Business Press
speakers

Speakers

program

Program

BALTICBEST 2017
August 30, 2017, Tallinn, Estonia

The program is divided into the following parts: 

Part 1: Marketing Plan – Baltic marketing decision makers will share their predictions and help you prepare for the marketing year 2018 

Part 2: Media Plan – the big bosses of media owners and media agencies will discuss the hot issues of the media and advertising industry 

Part 3: Creative Plan – Balticbest jury members will share their latest work + comment and analyze the shortlisted works 

Part 4: Agency visits – experience the vibe of the top agencies in Tallinn 

Part 5: Awards Gala and Afterparty – celebrate creativity with the Baltic marketing community!


time
topic
speakers
09.00 - 09.30 Registration and coffee 
09.30 - 09.35Festival opening
 PART 1: MARKETING PLAN FOR 2018

In this session you will get tips and insights for planning your marketing in 2018
 
 09.35 - 10.15Startup Marketing in 2018:

Growth Hacking is the New Marketing! Global marketing lessons from the start-up World.
  • The main trends and developments in marketing in 2018
  • Main marketing lessons learned in 2017
  • Consumer behavior trends 2017-2018
  • Media and technology trends 2017- 2018

Ott Jõgi, Head of Marketing at Weekdone (Estonia) (EST)


Patrick Collins, Head of Sales & Marketing, Teamgate (LT)

Reins Grants, CMO at Sonarworks (Latvia)

10.15 - 10.30Entertainment Marketing in 2018: 
  • The main trends and developments in marketing in 2018
  • Main marketing lessons learned in 2017
  • Consumer behavior trends 2017-2018
Henri Lindal, Operating Manager, Weekend Festival Baltic (EST)
 10.30 - 10.45Food Marketing in 2018: 

  • The main trends and developments in marketing in 2018
  • Main marketing lessons learned in 2017
  • Consumer behavior trends 2017-2018
Dana Erciņa-Užāne, Marketing Director, Orkla Foods Latvija (Latvia)
 10.45 - 11.00Rebranding across 3 markets: Statoil / Circle K case studyKristīne Lazdiņa, Marketing and Communications Manager at Circle K Latvia
 11.00 - 11.30 Coffee break, snacks 
 11.30 - 11.45Retail Marketing in 2018

  • The main trends and developments in marketing in 2018
  • Main marketing lessons learned in 2017
  • Consumer behavior trends 2017-2018
Baiba Cipa-Ziemele, Head of Global Sales and Marketing, Stenders (LAT)
 11.45 - 12.00Consumer Goods Marketing in 2018: 

  • The main trends and developments in marketing in 2018
  • Main marketing lessons learned in 2017
  • Consumer behavior trends 2017-2018
Elina Unbedahte, Baltic Brand Manager Confectionery, Mars (Latvia)
 12.00 - 12.15Financial Services Marketing in 2018:

  • Banks & Fintechs: Pensioners vs. Millennials Game?
  • Trends: Baltic consumers and money

Rita Naujokaitytė, Head of Brand & Marketing, DNB Lithuania

 12.15 - 12.30  Discussion 
  PART 2: MEDIA PLAN FOR 2018 
 12.30 - 13.30Media and advertising industry trends in the Baltics. Panel discussion.
  • The health of local industry in the era of Facebook and Google
  • Kick-backs and other issues… Are media agencies and publishers finally getting along well?
  • The dawn of banner advertising and the rise of content marketing
  • Everything in the digital media is measurable. Or is it really?
Sven Nuutmann, CEO of Eesti Meedia (EST)

Ugnius Jankauskas
, CEO of Verslo Zinios (LIT)

Konstantins Kuzikovs
, CEO of Delfi Latvia (LAT)

Karlis Gedrovics
, CEO of Inspired Latvia (LAT)
 13.30 - 14.30 Lunch 
 PART 3: CREATIVE PLAN FOR 2018 
 14.30 - 15.00Branded gaming: The case study of Bjorn Borg “First Person Lover”
Sedir Ajeenah, Copywriter and Partner, Garbergs (SWE)
 15.00 - 15.30The secret formula of modern marketing: Mixing creativity, technology and data
Eka Ruola, CEO and ECD at hasan & partners Group (FIN)
 15.30 - 16.00How to build authentic and creative brands for 2018 … and beyond
Clare McNally - Strategic Brand Creator & Creative Director at Konstellation & Republica (Denmark)
 16.00 - 16.45Jury session: jury members analyze and comment the shortlisted worksEka Ruola, CEO and ECD at hasan & partners Group (FIN)

Sedir Ajeenah, Copywriter and Partner, Garbergs (SWE)

Indrek Viiderfeld, Owner & Creative Director at Tabasco (EST)

Tomas Markauskas, Creative Director at New! Creative Agency (Lithuania)

Kristaps Silins, CEO and partner at McCann Riga (LV)

Pavel Fuksa, Creative Director, graphic designer and illustrator (CZE)

Clare McNally - Strategic Brand Creator & Creative Director at Konstellation & Republica (Denmark)

Marjan Novak - Publisher, General Manager and Editor-in-Chief at Marketing Magazin (Slovenia)
 16.45 End of the conference 
 17.00 - 19.00 Agency visits:

 
20.00 - 00.00 Awards Gala at Vaba Lava 
 00.00 - ... Afterparty 

Register at early bird price until June 14! >>> Balticbest 2017 tickets

team

Our Team

Hando Sinisalu
Balticbest 2017 Program Director
Managing Director of Best Marketing International
hando@best-marketing.com
+372 502 8561

Silja Oja
Manager of Best Marketing Estonia
silja@best-marketing.com
+372 53 079 151
www.bestmarketing.ee
Äripäev AS / Bonnier Business Press


sponsors

accommodation
Balticbest 2017 accommodation partner is Go Hotel Shnelli


Hotel Shnelli is a recently renovated 3* hotel. The hotel is located next to the Balti Jaam railway station. It is the closest hotel to the venue of Balticbest 2017 (Vaba Lava Theatre) in the popular Telliskivi area in Kalamaja district where you can find numerous very good restaurants / bars and venues to visit. In May 2017 new coolest market in Town was opened only 200 m away from the hotel.
From the hotel window you see the Old Town of Tallinn and the Shnelli park:
Shnelli Hotel offers its guests free parking and free WiFi. The hotel is only in 13 minutes walking distance from the venue of Balticbest 2017, Vaba Lava theatre:
Welcome to Tallinn to Go Hotel Shnelli, book your room at reduced price for Balticbest 2017 delegates here: Shnelli Hotel welcomes Balticbest 2017!

Information about accommodation:

Phone. +372 631 0102
E-mail: reservations@gohotels.ee
Skype: gohotels_reservations
www.gohotels.ee/en/home/general-information/contact

news

News 

participants

Balticbest 2017 participants:

Baiba Cipa-Ziemele, Head of Global Sales and Marketing, Stenders
Clare McNally, Strategic Brand Creator at Konstellation & Republica
Dana Erciņa-Užāne, Marketing Director, Orkla Foods Latvija
Eka Ruola, CEO and ECD at hasan & partners Group
Elina Unbedahte, Baltic Brand Manager Confectionery, Mars
Hando Sinisalu, Manager of Best Marketing International
Helen Saks, Marketing Project Manager, Citadele Banka Estonia
Henri Lindal, Operating Manager, Weekend Festival Baltic
Henry Auväärt, Communication Manager Baltics, CV Keskus
Indrek Viiderfeld, Owner & Creative Director at Tabasco
Karlis Gedrovics, CEO of Inspired Latvia
Kaspar Koppel, New Business Manager Baltics, Universal Music
Katrin Peo, Marketing Manager, Vaimo
Kerli Kiidma, Project Manager, JCDecaux Estonia
Konstantins Kuzikovs, CEO of Delfi Latvia
Kristaps Silins, CEO and partner at McCann Riga
Kristiina Sepp, CEO, JCDecaux Estonia
Kristīne Lazdiņa, Marketing and communications manager at Circle K Latvia
Kristjan-Paul Raude, CEO | Marketing Strategist, WSI Online
Maarja Laasu, Best Marketing International
Mario Vahter, Digital Manager, Universal Music
Marjan Novak, General Manager and Editor-in-Chief at Marketing Magazin
Martin Karro, Marketing & Communication Consultant Baltics, SEB Bank
Olavi Andla, CEO, Blue Drum
Ott Jõgi, Head of Marketing at Weekdone
Patrick Collins, Head of Sales & Marketing, Teamgate
Pavel Fuksa, Creative Director, graphic designer and illustrator
Peeter Jürgenson, CEO, Must Muna
Reins Grants, CMO at Sonarworks
Riin Reinola, Marketing Specialist, SK ID Solutions
Rita Naujokaitytė, Head of Brand & Marketing, DNB Lithuania
Roman Henson, Member Of the Board, Baltic Medicum
Sedir Ajeenah, Copywriter and Partner, Garbergs
Silja Oja, Manager of Best Marketing Estonia
Sirle Truuts, Member o the Board, Enesearengu Koolitused
Sirli Vaidla, Marketing Manager, Lenne
Sven Nuutmann, CEO of Eesti Meedia
Zanna Taimre, Project Manager, JCDecaux Estonia
Tiia Vok, Project Manager, Äripäev
Tomas Markauskas, Creative Director at New! Creative Agency
Triin Aasma, Category Manager, Fazer Estonia
Ugnius Jankauskas, CEO of Verslo Zinios
Veronika Padar, TD Baltic
Madli Merila, Marketing & Loyalty Specialist, Circle K Estonia
Sten Õitspuu, Marketing Project Manager, Äripäev
Kalle Karvonen, CMO, Heyday Organic
Janno Veskimäe, CEO, Heyday Organic
Alina Kester, Marketing manager, Liven Real Estate
Katre Valgma, Head of Distribution and Marketing, ACME Film
Maria Vous, Marketing Assistant, Mooncascade
Maire Milder, Branding & Retail Development Director, Baltika AS
Kristel Kongas, Marketing & Communication Manager, EuroPark Estonia
Viktoria Toompere, Marketing & Sales manager, Tallinn TV Tower
Sten Tomingas, Marketing Specialist, Tallinn TV Tower
Armin Tüll, Digital Media Strategist, Altermedia
Anne Aland, Member of the Board, Marketing Manager, Lõunakeskus
Mari Villem, Marketing Manager, Stockmann AS
Liis Reismann, Marketing Specialist, Stockmann AS
Mai-Liis Paenurm, Marketing Specialist, Stockmann AS
Laura Laumets, Marketing Coordinator, Stockmann AS
Heidi Kukk, Marketing Assistant, Stockmann AS
Paula Toomel, Member of Board, Ruubik Foods
Maarika Schuster, Marketing Specialist, Abakhan Fabrics Estonia
Britmarii Krooni, Marketing Assistant, Coffee People
Ettie Mikita, Marketing Manager, Coffee People
Greetel Lee, Marketing Specialist, Viasat
Tanel Taal, Marketing Manager, Viasat
Karin Laurima, PR Manager,  Viasat
Jonas Grauber, Viasat
Kristin Hallaste,  Marketing Specialist, Estonian Lottery
Janika Kaur, Product Manager, A. Le Coq
Pilvi Tering, Product Manager, A. Le Coq
Katrin Vernik, Marketing Manager, A. Le Coq

List updated: June 26th, 2017